In order to increase previous model-year sales during a low-volume retail cycle that impacts the entire RV industry, Airstream sought to maximize leads and generate even more sales through a three-month-long marketing campaign. The client wanted a big, bold holiday campaign that not only delivered top-notch creative, but also produced a positive ROI. To be successful, we had to focus on nurturing prospects through the buyer's journey, and continually optimizing the experience to drive the best results.
He sees the whole world every single year. So we ran with that. The Gift of Adventure campaign was all about making it easier for people and Santa to get the gift they really wanted: adventure.
Our Santa is more of a Nick. Still the ultimate giver, only a little more edgy than he is round.
And he could tell you stories about getting down chimneys, he definitely could. And his journey was designed to take every step a user takes as they go from general awareness to interest to ready-to-buy. Tons of paid digital, social, and email support accompanied each video, which collectively pushed to landing pages where users signed up for a rebate on a Airstream of their choice.
The video series was progressive by design. Explorers are drawn to the Airstream model for its signature round shape, polished aluminum exterior and decked-out interior with upgraded amenities.
This 1,acre park and preserve is a coastal paradise with beach, river and marsh access. It is located at the mouth of the Colorado River on the Matagorda Peninsula, with two miles of Gulf of Mexico beach shoreline and two miles of river banks, surrounded by hundreds of acres of marshes and wetlands. Matagorda Bay Nature Park is well-known for its RV park, offering over 50 sites for RV and tent campers, many with water views, full hook-up and drive-through convenience.
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